Product & Service Innovation

Human-centric from the get-go

We are relentlessly focused on creating and reinventing products, services, systems and processes which are built from the audience up – whether that audience is the consumer, your business partners, or your organization. We believe all innovation should be rooted in deep respect and intimate knowledge of the audience and built with attention to detail in market and business context. Knowing that there is no one-size-fits-all solution for innovation we built a flexible, modular structure for our product and service innovation offering. We use these modules to curate bespoke offerings tailored to every client’s needs.

While no two projects are the same, there are some areas of innovation that we often encounter across industries:

Unsure about the next step in product or service innovation? Our user-centric, research-focused approach embedded in business strategy and market context, includes:

  • Whitespace discovery

  • Competitive intelligence Consumer understanding and insight mining, driven by existing and new research

  • Stakeholder analysis

RESULT: Actionable insights & shortlist of innovation opportunities with growth potential.

Opportunity
Exploration

Opportunity
Validation

Have you identified an innovation opportunity and need informed validation? We will help you reduce uncertainty and risk in decision-making through:

  • Understanding & validating consumer needs

  • Defining & validating product/service features against consumer needs

  • Value definition and business planning

  • Product/service concept creation & iterative validation

RESULT: Validated product concepts & action plan for your MVP.

Digital Product Definition

Have a validated opportunity to innovate but need the structure and processes to bring it to market? We will help you build your product according to your resources through: 

  • Journeys and flows 

  • User story mapping 

  • Product roadmap (Prototype, MVP, MMP)  

  • Content strategy  

  • Go-to-market strategy 

  • Defining success – KPIs   

  • Post-launch operations model and team

RESULT: A complete go-to-market approach tailored to your organization.

We also have capabilities and experience in getting you from idea to live product, these may include prototyping, UX/UI design, tech support, usability testing, measurement and tracking plan and CRM strategy.  

AI Assisted
Rapid Consumer Understanding

Need a quick snapshot of consumer perception of a category but lack the time for research? We’ve got you covered!

We developed our own tool that uses AI for building consumer profiles quickly based on publicly available consumer reviews. We download hundreds of consumer reviews for selected products (filtering out all sponsored reviews) and will provide you in a matter of days with:

  • Consumer jobs to be done in the category  

  • Pains & Gains of the consumer  

  • Consumer use cases  

  • Insights 

  • Product features grouped in parity features and possible differentiators  

RESULT: a solid starting point to work on your consumer and product innovation assumptions to be validated throughout the innovation process.