Corporate Context: Maximising Impact.

Innovation and intelligence should never be siloed but spread across the whole organization. We strive at maximizing the outcome of our projects by pointing out learnings and deliverables that can have an impact beyond just one project. We help you adopt new processes and structures without endlessly debating them. We work with you to reimagine corporate and brand strategies, digital ecosystems or product architectures. We optimize your processes, show you new ways of working and team structures.

Some typical problems that we solved:

Innovation Strategy

Innovation is the heartbeat of progress, and staying ahead requires more than just keeping up – it demands pioneering solutions that drive growth. With industry boundaries blurring, disruption and new players coming from unexpected places, identifying new ways to create value for your consumers and organization requires a strategic approach. Our approach:

  • Understand your current business, challenges, and opportunities, thus identifying untapped potential 

  • Understand business context: industry, market, consumer 

  • Define objectives and boundaries of execution 

  • Identify areas of innovation 

  • Identify tools and insights needed to sustain innovation 

Process Optimisation

New rules will never work with old ways.

As businesses change, evolve, expand and implement new technologies’ processes should be continuously evaluated, improved and optimized. We work with you to identify bottlenecks, outdated and manual labor-intensive processes, inefficiencies and structural gaps. We build an improvement plan to optimize and streamline these processes resulting in improved efficiency, effectiveness, and profitability that can be measured and refined. Typical steps of the process:

  • Define measurable objectives  

  • Understand and map: analysis of existing processes through interviews and documentation audit. Process maps and flowcharts of existing processes.  

  • Improvement plan: identify bottlenecks and areas for improvement. Prototypes of new processes to test and refine. 

  • Measurement and tracking plan for improved processes  

  • Guide implementation: training materials to support the organization in the transition to new processes. 

Personalization strategy

Interest in personalization has accelerated around the world in recent years thanks to technology and data that allows more and more industries to tailor-make solutions to individual or popular demands across industries and categories. Personalization is present in varying degrees, but it is generally in its infancy, so we can help you gain competitive advantage by:

  • Evaluating the competitor landscape to help you understand the role and direction of personalization in your industry and beyond 

  • Mining consumer need gaps to establish what and why personalization is relevant for them  

  • Providing an auditing and advisory service to help you evaluate and build personalization strategies for your brand and existing product portfolio 

  • White space mapping for product and service innovation

The role of gender in marketing
and product innovation

Gender is a divisive topic, but the worst attitude towards it is taking no action at all.

Perceptions of gender are undergoing a super-charged evolution, with previously unimaginable nuances and interpretations, which can be puzzling and sometimes overwhelming. We help you understand the shifting attitudes and beliefs, so you can adapt to better suit the changing nature of your consumer landscape through:

  • A comprehensive training program that can be adapted to the specific needs of your organization to help you be better informed and enabled to discuss gender and make decisions 

  • Specific industry analysis into gender: what is the role of gender in your industry, what are other organizations and brands doing to adapt to changing attitudes. 

  • Auditing and advisory service to help you assess the implications of gender and inclusion across your brand and portfolios 

Measurement and tracking plan

In today's digital world data is the lifeblood of every successful enterprise. But data in itself is not enough - it needs to be actionable and aligned with your business strategy.

By translating your business goals into a measurement and tracking plan we help you turn your data from a raw asset into a powerful engine for growth and innovation. It will allow agile iterations, enhances customer experience and maximizes resource allocation efficiency and ROI. How it works:

  • Understand business goals and translate them into clear objectives and KPIs  

  • Analyze existing product and map data landscape 

  • Define the how: translate KPIs into data points. Formulate Data Collection and Distribution Strategy 

  • Guide Implementation: We don't leave you in the lurch - we guide you through the entire implementation process, ensuring data collection is seamlessly integrated into your operations. 

Change is the only constant. As your business evolves, we can offer continuous support and refinement, adapt our strategies and ensure your data collection continues to support your dynamic business landscape.